Hutcheon and Pearce
Social Media & Marketing Specialist
Full-Time | Mon - Fri
??Wagga NSW
Hi, we’re Hutcheon & Pearce – a proudly Australian, family-owned business with over 70 years of history. With 20 locations across NSW and a 500+ strong team, we’re one of the largest John Deere dealerships in Australia.
As our Social Media & Marketing Specialist, you’ll bring to life the stories, people and communities that show what John Deere and Hutcheon & Pearce mean to those who rely on us every day.
You’ll be the one out on farm and jobsites, in branches, at events, and behind the camera – telling the stories that showcase why Hutcheon & Pearce is their trusted partner. Your content won’t just look good; it’ll feel real, relatable and unmistakably “Hutchies”.
What you’ll be doing:
- Develop and execute compelling content strategies across Facebook, Instagram, YouTube, LinkedIn and emerging platforms
- Travel to branches, farms, jobsites and events to capture high-quality photos, videos and authentic real-life stories.
- Create visually engaging content (short-form video, reels, photos, graphics and captions) aligned with our brand voice and vision.
- Manage, monitor and grow our social channels - responding to comments in a timely manner and fostering genuine, community-focused engagement.
- Edit videos and imagery to a polished, professional standard that is on brand.
- Analyse social media performance, identify trends and optimise content to boost reach and engagement.
- Stay across platform updates, creative trends, and best-practice social strategy - bringing fresh ideas to the table.
- As part of the Marketing Team support the team in other tasks as required.
- Be a brand storyteller - capturing the people, machines and innovation that define Hutcheon & Pearce.
What we’re looking for
You’re creative, curious and confident with a camera - someone who can walk onto a farm, chat with a customer, and capture content that feels real, warm and engaging while balancing storytelling with performance strategy.
You will bring:
- 2 years’ + experience in content creation, social media or digital marketing.
- Video production and editing skills, with an eye for storytelling and pacing.
- A natural ability to connect with people - customers feel comfortable with you pointing a camera their way.
- Excellent written communication with sharp caption-writing and platform-appropriate tone, with a high attention to detail.
- Understanding of social media algorithms, analytics tools and engagement strategies.
- Strong organisational skills: you can juggle multiple projects, hit deadlines and thrive in a fast-paced environment.
- A valid driver’s licence and willingness to travel regularly.
Why join Hutcheon & Pearce?
- Work with a proudly Australian, family-owned business.
- Be part of a team that values innovation, community, teamwork and integrity.
- Capture real stories from real people making an impact across regional NSW.
- Help shape the visual identity of a brand that’s evolving into a modern, tech-driven leader in the John Deere network.
- Variety every week - no two days are the same.
- Supportive team and collaborative culture.
If you’re passionate about storytelling, ready to get out in the field, and excited to help shape the next era of the Hutcheon & Pearce brand, we’d love to hear from you.
?? Email: recruitment@hutcheonandpearce.com.au
?? Call Tyler on 0428 668 748
? Click the 'Quick Apply' Button